Monday, June 17, 2013

Rob Confirmed As The New Face of Dior Homme Fragance + First Look At The Ad + Press Conference Details

ETA: Moving the post to the top because more NEW pictures from the added! Check them all at the top of the "First Look" section

@Dior: Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. #DiorRob



From Dior Mag

(And UHQ version of the 2 official portraits)



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Last night, in Los Angeles, Dior revealed the new face of it's leading men's perfume, Dior Homme. A heartthrob actor with a dazzling career that parallels the trajectory of the legendary fragance, who is the man behind the scent?

He's returned from Australia where he was filming the new David Michod movie with Guy Pierce, The Rover . And will soon kick off shooting David Cronenberg's Maps to the Stars alongside John Cusack and Julianne Moore. And then it will be the turn of Hold On To Me , from James Marsh. Any ideas? Previously, he was in Cosmopolis and Water For Elephants . Cinephiles should have already guessed... And his first role? Cedric Diggory in the fourth installment of the Harry Potter series. Getting warm? And then... Well then, of course, came the unforgettable Twilight saga. There can be no doubt remaining, and you've guessed it: Robert Pattinson will embody the new Dior man, the new Dior Homme

First look at Rob's Dior ad
(pictures taken at the press conference and after party)

ETA: Even more pictures from the ad added!

From Elle Russia

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From NK Stockholm | Thanks to Laura

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A couple more pictures from Swedish blog Kicks - thanks @Mijaloow :)

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More details about the ad
The Score: Led Zeppelin - Whole Lotta Love
The Title: '1000 Lives' (picture via @Whybee1)

@Whybee1: Whole Lotta Rob? Rob Lotta Love? Zep song is Romain Gavras' new Dior Homme fragrance film score. pic.twitter.com/edDj4QrI6S
@Whybee1: Rob said: pic.twitter.com/lsxDNWINiq (Quote in the picture: "Dream as if you'll live forever. Live as if you'll die today." - James Dean)

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Article from Women's Wear Daily
PARIS — Parfums Christian Dior has confirmed that actor Robert Pattinson is the new face of Dior Homme fragrance.

The “Twilight” star joins an illustrious list of celebrity ambassadors for Dior fragrances, which include Jude Law, Alain Delon, Natalie Portman and Charlize Theron.

American photographer Nan Goldin and French director Romain Gavrais shot the campaigns starring Pattinson, Dior said, noting they are to be broadcast in Europe excluding the U.K. and Asia, excluding China and Japan.


The article from WWD has been updated with more info

According to Dior, the print campaign will break from Sept. 1 in a range of magazine titles for women and men, along with daily newspapers.

The television commercial, shot largely in New York, is to debut the same month in 60-second and 80-second lengths.

Dior's Official Statement - Article from Marie Claire UK
After months of speculation about the star's rumoured partnership with the brand, the House of Dior has released an official statement today confirming the campaign.

They said: 'The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance.'

The statement then goes on to praise Robert's successful career in a number of high-profile movies, saying: 'Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga.

'He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.

'In the ultimate tribute to his talent, David Cronenberg chose him to star in his latest picture, Cosmopolis, adapted from the novel by Don de Lillo. A striking role as a golden boy which premiered at the 2012 Cannes Film Festival.

'He has recently completed filming David Michod¹s The Rover in Australia with Guy Pearce and will soon be on set for David Cronenberg¹s next picture, Maps to the Stars. Following on he will star in Hold on to Me, directed by James Marsh and co-starring Carey Mulligan.'


(...)

Dior Homme adds: 'Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).'

Tweets from the press conference
@Whybee1: Tonite at 7PM, press-conference with Rob Pattinson. Countdown : 48 hrs to the face2face interview !
@mariateam: #Dior and #RobertPattinson what a combo for tonite...
@mariateam: Time for Him
@mariateam: We ready tumblr lovers the #Dior ad w #RobertPattinson is really sexy
@mariateam: #RobertPattinson is in front of me talking he is nice, cute, sweet and saying that loves the smell of London
@mariateam: "As an actor you are in your own" #RobertPattinson
@mariateam: Sorry not allow to take a pic of him

Tweets from the after party
@mariateamHaving dinner w #RobertPattinson. Really cool

@agnetaelmegard #dior releases a new men's fragrance! Will be a hit!

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Pictures: 1 | 2/Via | 3/Via | 5/Via | 6/Via/Via | 7 | 8 | 9 | 10 | 11 | 12 | 13/Via | Via

58 comments:

vivian salazar said...

he looks sooo cute I love him!!! :)

Shell Craig said...

Goodbye ovaries.... :D

No one special said...

Omg those eyes!! Shame no pic at conference.

vivian salazar said...

officially dying right now

Haxy Munaf said...

O MY GAWD!!! I was fucking freaking out just to read the title.......
hope the ad will come out soon...

if pics are not allowed does it mean that there won't be any vid of the conference? :( hope I'm wrong (fingers crossed)
but gotta say though, that one who got his/her (not sure) arms around Rob does look like Rob himself, what is this mean?

waving to twilightnan, LisaCT, Iluv... and my other RPLifer friends...... I'm sure you guys are nearly fainting as I am...... ;-)

Iluvthemovies said...

That first pic is so intense, I absolutely love it. How much longer will we have to wait, this is agony. I hope the people who attended loved it. Please Dior release this ad soon, you have women foaming at the mouth to see Rob in all his gorgeous glory. Thanks RPL for the pics and tweets.

Eliz aka TEB4E said...

No pic's of Rob, what kind of press conference is that. I hope Dior puts out a vid of the conference.

Bianca Cristina said...

Rob so hot. so sexy. si beautiful.

Bianca Cristina said...

Rob so hot. so sexy. si beautiful.

Margarita Lopez said...

Hdjckfghdjhc;8;&>*kf£fudhcjf !!!!!!!!!!!!!!!... O.O
Mother foooooooog!
*grabs paper bag*... O.O... Anyone wants one?

I vote for him! As in, that's him hugging him... O.O... As for who is him1 and him2... I don't think my grinning-shaking self can take thinking about that now, and much less my very own "him", who's laughing at me... ~.~

Talk later people!

noirblanc said...

I hope all these excitement means that we're going to buy the product,, to support rob become successful ambassador :)). I read in spunk ransom tweet one fan tweet that whatever the smell gonna be she's going to buy it anyway for Rob XD.

twilightnan said...

Good morning all!!..DIOR & ROB!!!!OMG!!!What a *Fabulous combinations* WhooHoo!!!...ITA Iluvthemovies first pic is "intense"..and it's only screen shots..I bet we will all be drooling when we see the whole ads on our TV screens lol:D.....@noirblanc...OMG!!..YESSSSS!!!definitely buying DIOR ROB! for my hubby...a Fabulous New scent for the man you love<3333...*waves*...to Lisa,Haxy,nimet,vana,twlilola,mayfair,Yael...I'm sure you guys will be first on the queue to buy this if not for the man of your dreams but to support ROBBBBB!!!..I can't wait for the release of the ads!

Ileana PONZO said...

FIrst of all, if taking pics was forbidden, then these pics are robbed.(ironic coincidence of words).I don't think anybody would hav edited if no pics was out.
Secondly, it doesn't seem to me Rob was pleased being in those 2 pics at the party. No smile on his face and I am sorry.
The pics taken on the wall, prom Dior campaign, with Rob being embraced by someone: if that someone is Robert again,then it makes sense the motto "being an actor, am actor is on his own". The imagine matches with the motto and Rob surely accepted because of loneliness' theme in.Even if lonely, give yourself a hug and wear Dior. Rob's imprint. Just like I thought. he has well chosen once again. He doesn't try to fit in the things, he takes what fits on HIM.Smart, smart, smart, smart.

Pieni Aurinko said...

Where did you see pics of him at the after party? All pictures posted here are screencaps from the ad.

And the person hugging him is not Rob. It's a woman, a french model actually.

twilightnan said...

OH! NOOOOO!!not to be screened in UK!that's not fair:(...hopefully we will see the ads in England...This DIORROB campaign will run for 3yrs...super Excited we will be seeing Rob's gorgeous face everywhere department stores,billboards,Airports..anywhere advertising Dior ROB!!:)..I'll try and grab one lol!...I have not seen any after party pics yet...I suppose the press were only allowed to take pics of the ads--thus the screencaps pics and not of Rob at the conference...hi to all my friends here..you know who you all are guys:)...Thank you RPLife for all the updates!

debbie nerissa threet said...

No DiorRob on my TV...


*curls up in bed*

debbie nerissa threet said...
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LisaCT said...
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LisaCT said...

So excited to see the ad pics. Rob looking intense...and super sexy.

Hi twilightnan, iluvthemovies, Haxy...sure your enjoying them as well.

Twilightnan..I.am in line already for my bottle of DIOR ROB for my hubby!!!

Have a great day all...enjoy the pics and hopefully we won't have a long wait for the ads to be released!

alida_v said...

wow. he looks great. cant wait to see the ad!

Haxy Munaf said...

Hi twilightnan, Lisa, Iluv, nimet and the other RPLifers..... sooo excited to see the ad, but...

seems like it won't be broadcasted in my country :'(, please RPLife, would you please post the ad vid once it comes out??? I'm sure I can always count on you, the lifesaver ;)

ameliejoline said...

OMG my heart, Dior-Rob is so hot and sexy. wow wow wow!!! thank you RPLife for the updates.

Selina said...

Love it

Selina said...

Sexual intensity

Iluvthemovies said...

OMG!!! Rob and Led Zeppelin, I am in orgasmic paradise. My favorite band's song mixed with visions of Rob, I am going to combust. Holy Kashmir, this is more than I could have imagined.
Hi twilightnan, Lisa, no one, Haxy, nimet, margarita, and all RPLifers (Haxy, I love the name RPLifers for the group, sort of like Joan Rivers's name for the people who watch Fashion Police and comment on it, they are known as the Joan Rangers.)This is a start of a great day.

soledad pucheta said...

morireeeeeeeeeeeeeeeeeeeeeeeeeeeeeee te amooooo

twilightnan said...

LOL!!..RPLifers...good name for the group!..Iluvthemovies,I loved it as well although my first thought was serving life in jail:)...Haxy ...RPLifers..I love it as well!...Hi..to the rest of RPLifers..Lisa,nimet,vana,mayfair,twilola,Yael..and of course my best buddy in crime..Iluvthemovies!..ITA Iluvthemovies.."This is a great day"...DIOR ROB<3333

Selina said...

I love that 1st official pic Dior just tweeted! Yum

Hi RPLifers :)

No one special said...

Hello rplifers! How can someone be so talented and beautiful. I can't wait
to hear more about the interview tomorrow.

twilightnan said...

Hello to you as well..fellow rplifers(No one special):)...ITA @Selina...I love that pic as well..so beautiful and classy..OH,ROB!<3!!and I'm totally sharing Iluvthemovies excitements about ROB & Led Zeppelin..we can combust together lol!..*waves* to the rest of the RPLifers!:)

jessica said...

so so so very excited and happy about all of this, especially with every new thing we learn about it/get. ahh Rob <33

Haxy Munaf said...

Hello to all the RPLifers, especially twilightnan, iluv, LisaCT, no one special, nimet and others... Glad that you guys like the name :)

btw Selina, I love that pic as well. so sexy and classy... oh, Rob *sigh* hope the ad will come out soon... ;) and it will be more wonderful if we can get to see the conference as well... :) have a nice day everyone

susan said...

The only thing I don't get is why, now that the world is global, would you leave out whole counties of people who are interested in your product? Namely ROB...not nessesarily the cologne. ;)

Misses Rivera said...

Hhahahaha! Hilarious

Misses Rivera said...

Hhahahaha! Hilarious

nimet said...

Twilightnan,Haxy,ilovethemovies
LisaCT and all. Don't have much to say today just a few words:beautiful, wonderful, gorgeous, handsome, heart throbber, toe curler, awesome. RPlifers (by the way I love that) please don't hesitate to add more (waving to all)

twilightnan said...

Oh..Oh.. Someone is having hysterical laughing outburst for no apparent reason?...I think you took the wrong turning..the EXIT DOOR is that Way>>>>> @Misses Rivera...mind you don't tripped and hit the door....now that would be ..."hahahaHilarious "lol!!..

nanado said...

ABSOLUTELY .... HANDSOME!!! �� Great job, Rob!!!

Iluvthemovies said...

Hello RPLifers, I just returned from work and btw, I was listening to Whole Lotta Love all the way home, just kept it on repeat. I see another pic and man oh man, does he look hot. I love him in those pullovers, geez, I don't have a man in my life right at the moment, but I am buying that fragrance and give it to a friend or someone, this is too hot to handle. Twilightnan you are putting that smile back on my face with your last comment. Have a lovely evening everyone. RPL thank you for your incredible coverage of this, it is most appreciated.

Delle1 said...

Good gd,the official pic is a Killer...So gorgeous Mr Pattinson!!!

DOLCE said...

i love the first picture, can t wait to see it out here in cali.
dolce

katrina kaif said...

Asbo-freaking-lutely HOT !! Rob is looking so gorgeous and sexy ! Dior has definitely chosen well !

katrina kaif said...

I cant stop looking at the black and white picture of him ! God he is Hot !!

noirblanc said...

The black and white pic and panoramic frame sooo handsome <3

vana said...

Haven't been able to comment for some reason. Computer stuff. Gosh gosh and gosh. What can I say? Rob is just amazing, looks fabulous (understatement) and I'm so damn proud of him. I don't have the right words to express the joy and love I have for this man Rob. He deserves the very best.
@twilightnan I will most definitely be in the queue to buy DiorRob. So happy for him. BTW hi everyone, a big wave to all. Feel a bit incoherent right now.

vana said...

Haven't been able to comment for some reason. Computer stuff. Gosh gosh and gosh. What can I say? Rob is just amazing, looks fabulous (understatement) and I'm so damn proud of him. I don't have the right words to express the joy and love I have for this man Rob. He deserves the very best.
@twilightnan I will most definitely be in the queue to buy DiorRob. So happy for him. BTW hi everyone, a big wave to all. Feel a bit incoherent right now.

Eliz aka TEB4E said...

Wow, loving all the pics of Rob from the Dior Homme campaign. Can't wait to see more.

twilightnan said...

OMG!!!..These New DIOR PICS OF ROB are HOT!!!and that Kissing Pic totally floored me lol!!!he looks fabulous in tux...Hi to all my RPLifer friends ...*Waves..Iluvthemovies,Lisa,Haxy,nimet,vana,Jela,Mayfair.

alida_v said...

that lucky bitch kissing Rob... :P

Haxy Munaf said...

OMG!!!!! HOT........ HOT........ HOT...............!!!!
That fucking kissing pic is soooo fucking HOT!!!!! O My Gawd!!!!! It's killin' me!!!

Hi all the RPLifers... *waves* to twilightnan, LisaCT, iluv, nimet, mayfair20 and others......

This is such a wonderful treat, Thanks to Dior for this sexy ad and of course for picking Rob as your 'face' and thanks to RPLife... you are just fucking awesome!

nimet said...

Hi there twilightnan, Ilovethemovies
mayfair, LisaCT, all the rplifers, and Haxy OMG those pictures took my breath away, left me speechles. Gorgeous pictures. Thank you RPLife and ofcourse Dior you proved how smart you are by picking Rob to represent you. WE APPROVE!!!!

twilightnan said...

Exactly @nimet...we definitely approved!!!...er..Haxy...stop licking the computer screen LOL!!;-D ...I'm back again..I just have to have another look at that KISS!!!I know he was just acting making a commercial film for DIOR but Dear Heaven that KISS is HOT!!!how did that model(lucky,lucky woman) survived the hotness of Rob lol!!...I can't wait for September...to see the ad and own one of DIOR ROB Fragrance!!..*Waves* to all the RPLifers..Iluvthemovies,Lisa,Haxy,nimet,Mayfair,vana,Jela,no one special:)..have a lovely Tuesday guys..Thanks RPLife for the updates.

No one special said...

Hello lovelies, that kiss ... so hot .. love his hands .. knees are going :D

Haxy Munaf said...

hi all my RPLifers friends....twilightnan, LisaCT, nimet, iluv, mayfair20, no one special and all......

@twilightnan, sorry can't help it. ;D
I am sure that that model must felt she just got bbqed after shooting that scene....I can even feel the heat just by looking at those pics, don't know how she maintained alive through the hotness, but dear God, sure she IS lucky. Damn!

susan said...

He always seems to be able to convey such intense emotion in his kisses. The last scene in Twilight, in the Gazebo, you could just feel the emotion behind that kiss. Not all actors can do this.

nimet said...

Okay. Please educate me why aren't they showing all those places??

No one special said...

Yes, he does kissing very well.

Iluvthemovies said...

Hi twilightnan, nimet, Lisa, Mayfair, no one, and RPLifers, I have to join in and just say there are absolutely no words that can express how utterly amazing that kiss is from me. In all the Twilight saga, I never saw him kiss Bella like that. Damn, that kiss is sizzling. I have to wonder why Gucci, with their vast amount of suits they supplied to Rob, did not approach Rob for a clothing line or fragrance. I have no clue whether they offered him anything and the price was nit enough, but thank you Dior for putting this man behind your fragrance. I am in bliss, this is only the tip of what we will see in future ads and video and I am too excited for words.