Tuesday, June 1, 2010
LOS ANGELES, June 1 /PRNewswire/ -- Summit Entertainment has signed an exclusive deal with the teen finance solution, MYPLASH Prepaid Cards to release The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard® cards, an exclusive series of reloadable prepaid and prepaid gift cards designed to give teens and parents a safe and stylish option for money management. Like all other MYPLASH Prepaid Products, with The Twilight Saga: Eclipse MYPLASH cards, teens will be able to safely shop independently, track all spending and budget.
Plastic Cash International, LLC has fashioned these exclusive Prepaid MasterCard cards to continue to meet teen and parent demands for a financial product they can trust and identify with.
"Launching The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard card series is about more than just appealing to the millions of fans around the globe, it's about giving our society's youth a 'cool' and relevant tool to help make a better financial future for generations to come. Having a product that teaches financial responsibility and creates a positive and safe outlet for banking is essential for teenagers and parents alike, but so is a product that really resonates with both teens and parents. This product is just that – a combination of need and want," says Brian Newberry, CEO, Plastic Cash International, LLC.
The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard cards will feature images from the third installment of Summit Entertainment's Twilight Saga film franchise, The Twilight Saga: Eclipse, giving fans the ability to carry the movie's most popular characters and graphics in their wallet as well as gain access to exclusive online merchandise, discounts, and content.
"MasterCard is pleased to partner with MYPLASH to deliver relevant prepaid solutions to this important market segment," said Neil Dugan, Vice President, Prepaid Americas, MasterCard Worldwide. "We share the common goal of promoting financial literacy and responsibility for young consumers and their parents. MYPLASH prepaid cards provide young adults the opportunity to learn basic financial education and money management skills and offer parents greater convenience and security. "
As a part of the myriad of web offers tied to the product, The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard cardholders will also be able to make purchases anywhere Debit MasterCard is accepted, including online. The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard gift cards will be available nationwide on July 1, 2010 at thousands of retail locations to coincide with the theatrical opening of The Twilight Saga: Eclipse movie on June 30, 2010. The general purpose reloadable products will be available soon thereafter.
Cardholders will be able to add funds to their reloadable The Twilight Saga: Eclipse MYPLASH Prepaid MasterCard cards at thousands of retail locations and online, as well as manage their accounts online, and gain access to the MYPLASH Mall for exclusive promotions.
Full article at the Source